Berliner Bäder-Betriebe
Peperoni Werbe- und PR-Agentur
Concept
Art direction
Graphic design
Peperoni Werbe- und PR-Agentur
Concept
Art direction
Graphic design
Despite being one of the most recognized brands in Berlin, the swimming pools in the capital have faced challenges in terms of their reputation. However, Berlin's swimming pools have a lot to offer: healthy leisure, sports, relaxation, fun, and an escape from the daily routine and stress. With over 60 locations spread throughout the city, Berlin's swimming pools are open to everyone. With over 6 million annual visitors, it has become a movement that we want even more people to join.
Thus, we create "Die Berlin Bewegung“ (The Berlin Movement), bringing together all the people who enjoy swimming and taking care of their health. The blue towel is used as an iconic element representing the various services offered, always with an ironic look at the city's everyday sociocultural reality.
To bring this concept to life, a comprehensive image and product campaign has been developed and executed, including public relations events and an online campaign strategy.
