Re-Use Berlin
Peperoni Werbe- und PR-Agentur
Art direction
Photography
Graphic design
Peperoni Werbe- und PR-Agentur
Art direction
Photography
Graphic design
Re-Use is an initiative of the Berlin Senate Department for Environment, Transport and Climate Protection. The challenge was to create a mobilization campaign for the reuse of secondhand goods and to introduce the Re-Use Super Store in well-known department stores in the city.
We seeked the support of celebrities from the world of sports, culture, and art in Berlin to donate personal items they no longer use. These donated objects will become the protagonists of a series of posters and online visuals, promoting the Re-Use Super Store and encouraging people to acquire them through an online auction.
The funds raised from the auction were used to finance upcycling and repair workshops in the Re-Use Super Store in Berlin, where clothing, appliances, furniture, books, and many other used items are given a second chance.
The funds raised from the auction were used to finance upcycling and repair workshops in the Re-Use Super Store in Berlin, where clothing, appliances, furniture, books, and many other used items are given a second chance.
